• Prompt Design

VAVA Premium Mineral Water

Prompt Design

Executive Creative Director: Somchana Kangwarnjit

Design Director: Rutthawitch Akkachairin, Ratikorn Kesonjarung
Senior Account Executive: Supaporn Phonsiri
Designer: SKJ

Retoucher: Thiyada Akarasinakul , Pantipa Pummuang

CGI: Jirawat Namwong, Teerathanyapak Lueng-Ubon

Client: Mitrphol Group (Eto-Huay Kasial Valley)

Country: Thailand

Type of work: Commercial Work

It is undeniable that the mineral water market is highly competitive. To make the packaging distinctive is not an easy task.

VAVA the mineral water manufacturer whose spring water resource originating from Khao Yai mountain range in Prachinburi, Thailand. Nature took millions of years to create Khao Yai through geological process cycles. This is where the “four elements of nature” are naturally combined to enhance the water quality. The “four elements of nature” are related with the following.

The earth element found in the area are full of bedrocks of limestone and underground layers of material like sand, clay, gravel.

The water element is from about 105 meter underground with rich mineral content. It is also the source of the rivers of the nation.

The air element in this area is rich in oxygen and claims to be one of the best fresh air in the country.

The fire element comes from the fact that many millions years ago the Khao Yai national park was formed through volcanic eruptions and sedimentation, etc.

UNESCO designated the Khao Yai National Park as a National World Heritage Site in 1984 due to its abundant natural resources.

Our design intention is to present the distinctiveness of mineral water resource through the “four elements of nature” concept by depicting the symbolic expression the “four elements of nature” as different patterns on the bottle surface. The embossing helps enhance the attractiveness and water purity reflection of the bottle as well as its luxury, high class and uniqueness in design.